Novel Foods Compliance

The Food Standards Agency (FSA) has given the CBD industry a deadline of 31 March 2021 to submit a valid novel food application. After this date, only products included in a valid novel food application, along with certified testing analysis, will be allowed to remain on the market.

The FSA have advised local authorities who are responsible for enforcing the novel food legislation that only products that were on sale at the time of the FSA’s deadline announcement (13 February 2020) and are linked to a validated novel foods application should remain on sale from 1 April 2021. As Serena Organics meets the criteria, we are pleased to announce that we are currently novel food compliant pending full approval of all Novel food submissions.

Serena Organics’ broad spectrum source has initiated the accelerated stability trial, including setup of the toxicity study and data gathering for the novel food dossier. Our application has been submitted in partnership with our supplier, which includes our full product range and testing analysis in accordance with the legal requirements for THC (Tetrahydrocannabinol – the psychoactive compound in cannabis). This provides certified scientific evidence that all of our products are safe for sale and consumption in the UK and EU.

Such is our absolute commitment to providing our customers the highest quality premium CBD, with non-detectable levels of THC, we firmly believe in the benefits of this process and support the implementation of these regulatory standards across the industry to help provide reliable and safe products for all CBD consumers.

At Serena Organics we offer full transparency to our consumers around our detailed testing process and provide certified lab analysis for each product. We work with our trusted supplier to ensure a 7-stage testing process is conducted for every CBD batch before any product is available to buy.

Our multi-level testing process ensures that our stated CBD mg (milligram) and percentages are accurate, whilst keeping the THC level below the UK legal limit for sale (1mg). We also make sure that pesticides, fungicides, and heavy metals are removed to provide a premium organic CBD product for our customers.

Serena Organics Dossier Application Number:
Application RP150